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Sebago

Sebago is an American brand full of New England heritage, still hand-sewing their handcrafted shoes in Maine. Sebago's issue rested in never truly making a new name for themselves since they invented the penny loafer in 1946. After developing a strategy and determining their true target are the 'New Traditionalists' of our era,  we created the Summer 2015 campaign "Life Well Crafted".

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My art direction for clothing, accessories and photography style was presented upfront with a brand book.

My art direction for clothing, accessories and photography style was presented upfront with a brand book.

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