I led the creative concepts, designs, and executions for the McDonald's Arch Card® 2021-2023 collection + POP Kit from start to finish. McDonald’s Arch Cards® are a set of reloadable gift cards refreshed yearly that you can gift to others or yourself physically or digitally.
The Ask: Refresh the McDonald’s Arch Card designs to provide customers with a fresh selection of designs for all of their gifting needs.
DELIVERABLES INCLUDED:
6 Physical Arch Card designs
10 Digital Arch Card designs
Mailer Insert + Envelope + Gift Card Holder + Reorder Forms print designs
Arch Card Counter POS Display (In-Store)
Store Hours Decal Stickers (In-Store)
Crew Posters
Check out the 2022 McDonald’s Arch Card Website or shop the Arch Card Catalog & Online Shop
Check out the 2022 McDonald’s Arch Card Website or shop the Arch Card Catalog & Online Shop
This Card Holder Display plays off the Snowy Scene Arch Card design – using the same bright blue background color with illustrated snow.
The bright blue, simple look and feel helped stay consistent with our Arch Card design set as well as mix it up with a pop of color instead of more McD Yellow or Red.
5 of the 6 final Physical 2021 Arch Card designs