lindsey yadon
Sebago_Book_3D-NEW.jpg

sebago.

Sebago is an American brand full of New England heritage, still hand-sewing their handcrafted shoes in Maine. Sebago's issue rested in never truly making a new name for themselves since they invented the penny loafer in 1946. After developing a strategy and determining their true target are the 'New Traditionalists' of our era,  we created the Summer 2015 campaign "Life Well Crafted".

Sebago-Creative-8.jpg
My art direction for clothing, accessories and photography style was presented upfront with a brand book.

My art direction for clothing, accessories and photography style was presented upfront with a brand book.

Sebago_Book_3D-NEW.jpg
Sebago_Site_Macbook.jpg
Sebago_OOH_StreetSigns.jpg
Sebago_Site_ipad-plain.jpg
Sebago-Creative-4.jpg
Sebago-Creative-5.jpg
Sebago-Creative-9.jpg