We developed a responsive microsite to host Capital One 360's yearly Independence Day sweepstakes. All participants used #my360independence while sharing how they declare their financial independence. Participants could enter to win $1,776 daily (because the Declaration of Independence was created in 1776 of course).
Users could enter to win by email, instagram, facebook or twitter using #my360independence.
The promotion grabbed the attention of 150,000+ entrants with zero media spend becoming Cap One 360's most successful promotion to date.