Capital One 360 announced the grand opening of Boston's first 360 Cafés with a Nationwide integrated campaign: "A Bank That's Different". The art direction uses playful iconography to distinguish it from traditional bank imagery.
I was heavily involved in developing this campaign's overall print designs as well as the promotional video, banner ads and OOH pieces including public transit panels, subway takeover, billboards, newspaper ads and miscellaneous event decor for Capital One 360 Cafés.