lindsey yadon
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amway event: NAGC 2018.

From my creative concept winning in November all the way up until the Amway 2018 NAGC event in June, I led the creative direction and designed each of the 100+ materials needed before the trip. All materials had impress Amway’s Top 30 IBO’s going to Thailand for a week-long stay in Phuket, Thailand — which meant nothing was too big or out of reach. Gold foil galore!

One of the most exciting pieces I got to create became the NAGC 2018 Pre-mailer Box filled with: an Agenda/Itinerary Book, General Trip Book, Postcards, Luggage Tags, Lapel Pins and a mobile Wi-Fi device gift.

View the 3D mockup presentation deck of the Pre-mailer Box on Dropbox

Pre-mailer box custom printed purple on Gold Stardream paper

Pre-mailer box custom printed purple on Gold Stardream paper

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Gold foil plate of hand drawn thai design pattern

Gold foil plate of hand drawn thai design pattern

Gold foil stamped Agenda book

Gold foil stamped Agenda book

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Thailand has designated lucky colors for each day of the week. I used each day's lucky color throughout the itinerary book.

Thailand has designated lucky colors for each day of the week. I used each day's lucky color throughout the itinerary book.

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The General Trip Book shows all activities the attendees get to choose during their trip to Thailand

The General Trip Book shows all activities the attendees get to choose during their trip to Thailand

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NAGC logo gold lapel pins on gold foil cards for the 30 attendees

NAGC logo gold lapel pins on gold foil cards for the 30 attendees

Custom made gold postcard enclosures

Custom made gold postcard enclosures

inner tray of the pre-mailer box with two trip books

inner tray of the pre-mailer box with two trip books

gold foil logo seen through a diecut gold paper cover

gold foil logo seen through a diecut gold paper cover

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