lindsey yadon
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AAM website redesign.

I led this rebranding and website redesign project from concept to completion in 2017 for company AAM whose previous website was not responsive.

The project involved creating Brand Guidelines which defined a new color palette, typography system, iconography and custom product illustrations. Using these brand guidelines, I created templates for internal company use including: Powerpoint templates, Sales Sheet templates, Email templates and more.

The 80-page responsive website redesign began with usability studies, site mapping and wireframing with my dev team. Along with creating each main webpage individually, I created a Pattern Library as a guide future development use.

VIEW THE WEBSITE HERE

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Custom illustrations of AAM’s web tools are utilized as way-finding tools throughout the website.

Custom illustrations of AAM’s web tools are utilized as way-finding tools throughout the website.

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